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How Close You Are To Leveraging Individualized Insights and Improving...
Data-driven marketing is the strategy of collecting and connecting large amounts of online data with traditional offline data, rapidly analyzing and gaining cross-channel insights about customers, and...
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The Five Factors Disrupting The Legacy Marketing Model – And How You Need To...
The recent special report from the Association of National Advertisers (ANA) is titled 2014 Insights and Marketers’ Top Concerns for 2015, and it’s loaded with insights about how marketers are...
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While You Weren’t Looking, Facebook Advertising Got Huge
Digital advertising shouldn’t be overlooked anymore. Last year, total spending on digital ads grew more than 40 percent to over $8 billion worldwide. Before you attribute that growth to any of the many...
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Individualization Is the Future Of Loyalty And Engagement
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, U.S. Army, Ret., Former Secretary Veterans Affairs Customers are evolving, as is the technology they...
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This Ain’t Your Grandma’s Loyalty Program: The Five Keys To Individualized...
Last week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too often, the recognition a customer enjoys as a loyalty member is disconnected from his/her...
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Real-world Examples Of Individualized Loyalty Programs
Now that I’ve: 1) defined individualization as the next generation of loyalty and customer engagement and 2) identified the five keys to individualized loyalty, I’d like to explore how a few leading...
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Better Marketing and IT Collaboration to Drive Business Value
Technology plays a central role in growth and overall operations in business today. Driving revenue growth and improving customer experience are top initiatives for businesses, and marketing is often...
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